Direct Marketing

Miami Direct Marketing

Direct marketing is a form of advertising that reaches its audience by communicating straight to the consumer with advertising techniques such as fliers, catalog distribution, promotional letters, and street advertising.

Direct advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful advertising driving a specific “call to action.” This aspect of direct marketing involves an emphasis on trackable, measurable, positive responses from consumers (known simply as “response” in the industry) regardless of medium.

If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a Web site, then the effort is considered to be direct response advertising.

Direct marketing is predominantly used by small to medium-size enterprises. A well-executed direct advertising campaign can offer a positive return on investment as the message is not hidden with overcomplicated branding. Instead, direct advertising is straight to the point; offers a product, service, or event; and explains how to get the offered product, service, or event.

Why Choose the Miami Direct Marketing Experts?

Our comprehensive direct marketing services include direct mail, mailing list acquisition, data analytics, creative design and production and measurability.

Backed by a team of industry experts and vertical market specialists, our approach to direct marketing services has helped hundreds of leading Miami businesses build state-of-the-art marketing programs with optimized results and ROI. We continue to uphold our mission by relentlessly improving our products and services.

We are one of the few marketing firms to offer creative design, consumer data, fulfillment, analytics and website solutions, all under one umbrella.

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